Wicked Wreck
Embodiment of
an ancient myth
The identity for Wicked Wreck emerges as a bold intersection
of ancient mythology and modern introspection, presenting itself as
a relic of youthful solitude amidst an untamed wilderness. The sharp, angular logo—crafted from two intertwining "W"s — evokes the imagery of armor and blades,
a striking visual metaphor for resilience and chivalric defiance.
This design language transcends
its functional purpose, becoming
a conceptual artifact that reflects the tension between fragility and fortitude. It harmonizes the starkness
of isolation with the narrative weight of myth, creating an aesthetic that invites viewers
to contemplate their own journeys through the relentless trials of time.
CGI, Artdirection, Editorial
Brand Design:GI, Artdirection, Editorial
Concept development
Brand design
Product renders
Packaging Design
CGI, Artdirection, Editorial
Experience design:CGI, Artdirection, Editorial
Communication design
Editorial design
Art direction
CGI Imaginary
CGI, Artdirection, Editorial